YOU'RE SPENDING THOUSANDS ON CUSTOMERS YOU'LL NEVER SEE AGAIN
We recover the 15–30% of revenue hiding in your customer database.
(Your Profit Recovery Audit)
THE UNCOMFORTABLE TRUTH
You Don't Have a Traffic Problem.
You Have a Forgetting Problem.
Every month, you spend thousands acquiring customers through Meta ads, Google, influencers—the whole circus.
They find you. They buy. They love the product.
And then... silence.
Not because they didn't like you. Not because the experience was bad.
Because you never gave them a reason to come back.
The result? You're stuck on the acquisition hamster wheel—paying $47 per customer, getting $82 per order, and calling it growth.
Meanwhile, your competitors who figured out retention are getting $328 from the same customer on the same acquisition cost.
The difference? They ask for the second sale. You don't.
never return
each customer
you exist
WHERE THE LEAKS ARE
The Five Leaks Bleeding Your Profit
Most brands have all five. Each one is costing you six figures annually.
The Ghost Database
11,000 past customers. Zero communication. No post-purchase nurture, no check-ins, no "we miss you" campaigns. That's not a marketing strategy—that's negligence worth $1.2M in unasked questions.
The Abandoned Majority
For every 10 people who add to cart, 7 disappear forever. No follow-up email. No reminder. No recovery sequence. You're not losing sales to competitors—you're losing them to silence.
The One-Timer Epidemic
73% of your customers buy once and vanish. Not because they hated it. Because you never invited them back. No second offer, no "here's what's new," no reason to return. One sale is not a business model.
The Anonymous Buyer
You know their shipping address but not their birthday, preferences, or why they bought. That's not personalisation—that's surveillance. Without real data, every message is a guess.
The Generic Everything
Every email looks the same. Every offer is 10% off. Every message starts with "Hey there." This isn't marketing—it's white noise. And your customers stopped listening months ago.
HOW WE FIX IT
The Profit Recovery Audit
We identify exactly where the profit is leaking, calculate what it's worth in dollars, and build the systems to recover it—without spending another cent on ads.
THE FORENSICS
We plug into your Shopify, Klaviyo, and analytics. Extract 14 retention metrics most brands never measure. Calculate exactly how much profit is leaking—in dollars, not percentages.
THE ROADMAP
We prioritise every opportunity by speed to revenue and ROI potential. You get a recovery plan with projected dollar returns for each tactic—before you spend a cent.
THE REBUILD
We plug the leaks: cart recovery flows, win-back sequences, VIP programs, post-purchase nurture. Build retention systems that feel human, not automated. Install live dashboards so you always know what's working.
Most clients recover 15-30% more revenue within 90 days—without increasing ad spend by a dollar.
"We were spending $40k/month on Meta ads while ignoring 9,000 past customers. That's embarrassing."
Founder, Melbourne Fashion Brand
$56,000 recovered in 90 days
Want to See Your Numbers?
(20-minute Profit Leak Audit - No Obligation)
IS THIS YOU?
This Works If You're...
We work with premium brands who are serious about retention. Here's who gets the best results.
✓ This Works If You’re…
✓ Doing $300k+ annually
You have a customer base worth mining. Below this, retention ROI doesn't justify our fees.
✓ Premium or lifestyle positioning
Your customers should want to come back—they're not buying on price alone.
✓ Tired of rising acquisition costs
CPMs keep climbing. ROAS keeps shrinking. You need a channel that doesn't depend on Zuckerberg's mood.
✓ Comfortable with uncomfortable truths
We'll tell you what's broken, not what you want to hear. If you need validation, hire a cheerleader.
✓ Ready to treat customers like assets
Not email addresses. Not traffic. Humans who already voted for you with their wallets.
✗ This Probably Won't Work If You’re...
✗ Selling one-time, low-involvement products
If nobody buys toilet paper twice from the same brand, retention won't save you.
✗ Competing on price alone
Discount customers are loyalty tourists. They'll leave for 5% off somewhere else.
✗ Happy with 15% repeat purchase rate
If you think that's good enough, we're not your people..
✗ Looking for a magic bullet
This is strategic surgery, not a get-rich-quick scheme. It works, but it's not effortless.
✗ Unwilling to invest in retention systems
If you'll only spend on acquisition, keep scrolling. We can't help you.
WHY THIS EXISTS
Why We Started The Loyalty Studio
I spent 15 years in performance marketing. Built campaigns, scaled budgets, and optimised CTRs for hundreds of brands across Australia.
Then I noticed something absurd.
Clients would spend $100,000 getting 2,000 new customers, celebrate the "growth," then watch 80% of those customers disappear forever.
When I'd suggest building retention systems, the response was always: "We'll do that later."
Later never came.
Because acquisition is exciting. Dashboards go up and to the right. Agencies can sell it. Founders can brag about it at dinner parties.
Retention is boring. It's maintenance. It's operational. It doesn't feed the ego.
But here's the thing: it's where the actual money is.
A brand doing $2M with 40% repeat purchase rate is healthier—and more valuable—than a brand doing $5M with 12% repeat rate. Because when acquisition costs spike (and they always do), the second brand dies.
The Loyalty Studio exists because someone needed to make retention as compelling, measurable, and strategic as acquisition.
We're not here to get you more customers.
We're here to get you more from your customers.
— Toby Dames
Founder, The Loyalty Studio
QUESTIONS?
What Our Clients Ask
The honest answers to the questions you're probably thinking right now.
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A: Great—that means you understand the value of retention. We're not here to replace your existing team. We're here to show you what's being left on the table—then help you pick it up.
Most agencies run campaigns. We run forensic audits. We'll identify gaps your current setup isn't addressing (lapsed customers, cart recovery optimisation, VIP segmentation) and either implement them ourselves or equip your team to do it.
Think of us as the strategic layer above execution.
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A: We tag everything, segment everything, and track everything.
You'll see exactly which sales came from recovery flows vs. other channels in your Klaviyo and Shopify analytics. We also measure before/after metrics like repeat purchase rate, churn rate, and customer lifetime value—those don't lie.
Plus, we give you a live dashboard that shows recovered revenue in real-time. No black box. No trust-me-bro reporting.
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A: Compared to what?
Last month you spent $X on ads to acquire customers you'll never see again. We help you earn more from the ones you already paid for. That's not a cost—that's recovering a bad investment.
Our fees start at $6,500 for audit + implementation, or we can work on a performance basis (setup fee + percentage of recovered revenue). Either way, most clients see 5-10x ROI within 90 days.
If we can't show you at least double our fees in recoverable revenue during the free audit, we'll tell you—and you won't owe us a cent.
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A: Even better. We'll audit what's working, what's not, and where the biggest opportunities are.
Most brands have some infrastructure (a basic welcome series, maybe a cart recovery flow), but they're not optimising it. They're not segmenting properly. They're not testing. They're not measuring the right things.
We'll show you how to turn what you have from "fine" to "profit-generating machine."
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A: The audit takes 5 business days. Implementation of quick wins (cart recovery, lapsed customer win-backs) can be live within 2 weeks.
You'll see first recovered revenue within 14-30 days. Full compounding results (repeat purchase rate lift, CLV increase) show up over 60-90 days.
This isn't a "set it and forget it" fix—it's a strategic rebuild. But if you're looking for the fastest, highest-ROI channel that doesn't depend on rising CPMs, this is it.
Find Out What You're Missing
Book a free 20-minute Profit Leak Audit.
We'll show you—in plain numbers—exactly how much revenue is being left behind.
No obligation. No sales pitch. Just your numbers.