How We Turn Your Customer Database Into a Profit Engine
Most brands spend 90% of their budget on acquisition and treat retention as an afterthought. We flip that script—and recover 15-30% more revenue in the process.
THE ISSUE
You’re Paying Twice for the Same Customer
Here's what's happening right now:
You spend $47 to acquire a customer through Meta ads, Google, or influencers.
They buy once. They love the product. They have a great experience.
And then... silence.
Not because they didn't like you. Not because the experience was bad.
Because you never gave them a reason to come back.
So three months later, you spend another $47 to acquire them again—or more likely, they buy from a competitor who did ask for the second sale.
The result? You're stuck on the acquisition hamster wheel, paying $47 per customer, getting $82 per order, and calling it growth.
Meanwhile, your competitors who figured out retention are getting $328 from the same customer on the same acquisition cost.
The difference? They built systems. You didn't.
That's where we come in.
OUR PROCESS
Three Phases. 90 Days. Measurable Results.
We don't do vague "strategy." We identify the leaks, quantify what they're worth, and build the systems to plug them.
Phase 1: The Forensics (Week 1)
We plug into your Shopify, Klaviyo, Google Analytics, and/or any other data sources you have.
Then we extract and analyse 14 core retention metrics most brands never measure:
Abandoned cart rate & recovery rate
Repeat purchase rate by cohort
Customer churn rate
Average order value (AOV) & trends
Customer lifetime value (CLV) - actual vs. potential
Lapsed customer volume (90, 180, 365+ days)
Email/SMS engagement rates
Post-purchase flow performance
VIP customer identification (top 10% by value)
Referral & word-of-mouth activity
We benchmark you against:
Industry standards for your vertical
Top-quartile performers
Your own historical data (if available)
What We Do:
A branded Profit Recovery Audit delivered as a PDF + live presentation. This includes:
Current state dashboard (where you are now)
Gap analysis (where you're underperforming)
Lost revenue quantification in dollars - e.g., "You have 11,400 lapsed customers representing $340,000 in potential repeat purchases"
Prioritised roadmap (what to fix first, in order of ROI)
Conservative, likely, and optimistic revenue projections
Timeframe: 5 business days
Investment: $2,500 (then credited toward implementation if you proceed) - And for a limited time, we’ll cover this for the first 10 Melbourne brands
What You Get:
We don't just hand you a report and disappear.
We walk you through the findings in a 30-minute live presentation, where we:
Explain every number in plain language
Answer your questions
Contextualise the data to your business goals
Prioritise opportunities by speed-to-revenue and effort required
Then we build a Recovery Roadmap broken into three tiers:
Quick Wins (Week 1-2):
Abandoned cart recovery flow (3-email sequence)
90-day lapsed customer win-back
Post-purchase thank you + cross-sell automation
Foundation Builds (Week 3-6):
180-day and 365-day win-back sequences
VIP identification + surprise & delight campaigns
Browse abandonment recovery
Customer preference survey + segmentation
Long-Term Systems (Month 3+):
Loyalty program design & implementation
Referral mechanics & incentive structures
Seasonal reactivation campaigns
Anniversary/milestone automation
For each tactic, we include:
Estimated revenue impact (conservative)
Implementation time & complexity
Tools/integrations needed
Success metrics to track
What We Do:
Phase 2: The Roadmap (Week 1)
A clear, executable plan with projected ROI before you spend a cent.
You decide what to implement and when. We can execute it for you, guide your team through it, or train them to own it.
Timeframe: Delivered same day as audit presentation
What You Get:
Phase 3: The Rebuild (Weeks 2-6)
This is where we plug the leaks.
Depending on which tier you choose (see Audits page for pricing), we either:
A) Build it for you:
Import pre-tested Klaviyo flow templates into your account
Customise messaging, design, and offers to match your brand
Set up automated triggers, segments, and A/B tests
Integrate loyalty programs (LoyaltyLion, Smile.io, etc.)
Configure AOV upsell mechanics (ReConvert, Bold Upsell)
Install live performance dashboards (Looker Studio)
B) Guide your team:
Provide templated flows + setup documentation
Train your team on implementation
Weekly check-ins to troubleshoot and optimise
C) Hybrid approach:
We build the complex stuff (segmentation, automation logic)
Your team handles creative (copywriting, design)
We QA and optimise together
What We Do:
Working retention systems that generate revenue without you spending more on ads.
You'll see:
First recovered revenue within 14-30 days (cart recovery, quick win-backs)
Compounding results over 60-90 days (repeat purchase rate lift, CLV growth)
A live dashboard tracking every dollar recovered
Timeframe: 4-6 weeks for full implementation (quick wins live in 2 weeks)
What You Get:
WHAT HAPPENS AFTER 90 DAYS
Retention Isn’t “Set It and Forget It”
Once the systems are built, they need optimisation.
Customer behaviour changes. Offers decay. New opportunities emerge.
That's why most clients stay with us on an ongoing optimisation retainer (starting at $2,500/month) or performance-based partnership (we earn a % of recovered revenue).
What ongoing work looks like:
Monthly: Review performance metrics, test new subject lines/offers, add seasonal campaigns
Quarterly: Deep-dive strategy sessions, roadmap updates, new flow builds
Annually: Full retention audit refresh, benchmark against new data, identify next growth levers
You can also choose to take it in-house after 90 days—we'll train your team and hand over all documentation.
Either way, you own the systems. We just help you keep optimising them.
WHY THIS WORKS
The Unfair Advantages of Retention Marketing
1. No Rising Costs: Meta CPMs go up 20% year-over-year. Email to past customers costs $0.003 per send. The math isn't even close.
2. Higher Intent: Someone who already bought from you is 3-10x more likely to buy again than a cold prospect. You're marketing to people who already voted for you.
3. Compounding Returns: Acquisition is linear (spend $1, get $1 back). Retention compounds (increase repeat rate 5%, profit goes up 25-95%).
4. Platform Independence: If Meta bans your ad account tomorrow, your retention systems keep running. You own the relationship, not Zuckerberg.
WHAT MAKES US DIFFERENT
Why The Loyalty Studio vs. Another Agency?
Most Agencies
Focus on acquisition
Vanity metrics (clicks, impressions)
Monthly retainers with vague deliverables
Black-box reporting
One-size-fits-all templates
They win when you spend more
The Loyalty Studio
Focus on retention-first growth
Commercial metrics (profit, CLV, ROI)
Clear roadmap with projected $ returns
Live dashboards you can check anytime
Customised to your brand & customer base
We win when you recover more
WHO THIS WORKS FOR
This Works If You're...
We work with premium brands who are serious about retention. Here's who gets the best results.
✓ This Works If You’re…
✓ Doing $500k+ annually
You have a customer base worth mining. Below this, retention ROI doesn't justify our fees.
✓ Premium or lifestyle positioning
Your customers should want to come back—they're not buying on price alone.
✓ Tired of rising acquisition costs
CPMs keep climbing. ROAS keeps shrinking. You need a channel that doesn't depend on Zuckerberg's mood.
✓ Comfortable with uncomfortable truths
We'll tell you what's broken, not what you want to hear. If you need validation, hire a cheerleader.
✓ Ready to treat customers like assets
Not email addresses. Not traffic. Humans who already voted for you with their wallets.
✗ This Probably Won't Work If You’re...
✗ Selling one-time, low-involvement products
If nobody buys toilet paper twice from the same brand, retention won't save you.
✗ Competing on price alone
Discount customers are loyalty tourists. They'll leave for 5% off somewhere else.
✗ Happy with 15% repeat purchase rate
If you think that's good enough, we're not your people..
✗ Looking for a magic bullet
This is strategic surgery, not a get-rich-quick scheme. It works, but it's not effortless.
✗ Unwilling to invest in retention systems
If you'll only spend on acquisition, keep scrolling. We can't help you.